Pride week is exemplified by the eye-catching, bedazzled (or virtually non-existent) outfits that adorn men, women and those who would prefer not to be labelled – especially during the annual parade on Sunday – all in celebration of one’s individuality and sexuality.
“Pride [invites] a kind of sexual jouissance – a playfulness – a kind of open invitation to sexual energy and to not hide that or be apologetic about it but to really champion it,” said UBC sociology professor Becki Ross. One of the main reasons for Pride, Ross said, is to disrupt a culture dominated by heterosexuality.
The outrageous Pride outfits date back to the first Pride demonstration in 1970. Such self-expression through fashion has a long history with the LGBTQ community, said UBC professor Amin Ghaziani, who specializes in the sociology of sexuality.